Direct mail follow up

Experience has shown that, in general, the effectiveness of a direct mail campaign increases significantly when followed up with a telemarketing call. The purpose of the call may be to see if the prospect has any questions, to make a sale, to generate a lead or appointment for a sales team or a number of other objectives. Whatever the aim, a telemarketing call helps to overcome the obstacles to obtaining a response from direct mail - inertia and forgetfulness.

For more information call us on 01795 416614 or
email: ccm@telemarketingcentre.co.uk